Mama Cass
Campaign Highlights
Project Overview
About The Brand
Mama Cass is a pioneering Nigerian quick-service restaurant heritage brand, established in 1983. For over 40 years, the business has specialised in authentic, home-style Nigerian cuisine, becoming a household name for comfort dining through their signature dishes.
Services Offered
Influencer Marketing Strategy
Influencer Marketing Management
Luster Marketing Agency engineered a high-impact influencer marketing campaign to spearhead the strategic relaunch of the iconic Mama Cass brand. By capitalising on strong nostalgia appeal, we reactivated brand affinity across a multi-generational audience. The campaign exceeded organic benchmarks, generating over 27,000 video views and a 52.9% retention rate that significantly outperformed industry standards. Our data-driven distribution strategy across Instagram and Facebook successfully converted digital engagement into measurable brand recall and positive consumer sentiment.
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